Program · Visa · ~12 studies
Agentic commerce at Visa
As the lead researcher for Visa Intelligent Commerce (VIC) and Trusted Agent Protocol (TAP), I got to manage a budget and coordinate with a handful of research colleagues on over a dozen studies — all while exploring novel questions over a brand new terrain.
Quantitative · 15-minute survey, n=4,000
Gauging interest in four markets
Measuring consumer interest against real designs
A four-market survey of 4,000 consumers, measuring interest against designs built to Visa's latest specifications rather than the category in general, focused on four key moments where Visa APIs played a role.
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