Program · ~12 studies
Agentic commerce at Visa
As the lead researcher for Visa Intelligent Commerce (VIC) and Trusted Agent Protocol (TAP), I got to manage a budget and coordinate with a handful of research colleagues on over a dozen studies — all while exploring novel questions over a brand new terrain.
4 deep dives inside
Qualitative · 10 moderated interviews, 20 unmoderated tests
Exploring agentic commerce
Two rounds of consumer research on Visa's first agentic commerce concepts.
Qualitative · 10 co-moderated 90-minute expert interviews
Expert outlooks
Ten interviews with practitioners across the agentic ecosystem. Included a review of the extant protocols, a read on where things were heading, and a light round of concept testing on an early stage product.
Quantitative · 15-minute survey, n=4,000
Gauging interest in four markets
A four-market survey of 4,000 consumers, measuring interest against designs built to Visa's latest specifications rather than the category in general, focused on four key moments where Visa APIs played a role.
IDIs → concept test
Consumer recognition
Coming soon